SNAX Mallow Pop Officially Launches at US Costco... Accelerates North American Market Targeting

SNAX's 'Mallow Pop' Sells Out Initial Stock at US Costco, Targeting the Mainstream Market

Food company SNAX (CEO Lee Taek-kwon) announced that its marshmallow snack brand, 'Mallow Pop,' has officially launched in US Costco stores and its online mall, successfully selling out its initial batch. Rather than limiting itself to the K-food category, SNAX is targeting the mainstream US food market by leveraging a marshmallow culture familiar to local consumers. The brand also proved its competitiveness by receiving positive reviews from major food media outlets at the 'Sweets & Snacks Expo 2026' held last May. Based on this success, CEO Lee Taek-kwon stated that the company is exploring various collaborations and plans to gradually expand into global markets, including Asia and Europe.