SNAX Expands Global Partnerships Through Successive Collaborations with Leading Japanese Brands for 'Mellopop'

SNAX is accelerating its global expansion through its representative dried marshmallow brand, 'Mellopop,' by partnering with major Japanese food and retail brands. Known for adding a crunchy texture and vibrant colors to everyday F&B menus, Mellopop is proving its potential as a versatile "dessert cheat code."

Recently, SNAX collaborated with Meiji's best-selling Bulgaria Yogurt. A co-developed recipe featured on Japan's largest recipe platform, 'Delish Kitchen' (approx. 5 million followers), garnered over 5,000 likes, demonstrating strong appeal and confirming its potential in the global dessert market.

Additionally, Mellopop partnered with MINISOF, a premium soft ice cream brand operated by Japan's leading convenience store MINISTOP. By topping popular menu items like Hokkaido Milk and Okayama White Peach ice cream with Mellopop, they provided consumers with a refreshing, sweet, and crunchy summer treat.

A SNAX representative stated, "We will continue to create diverse products and consumer experiences through seasonal product planning and collaborations with F&B companies." SNAX is currently expanding various B2B partnerships, including OEM, PB development, and IP collaborations. For inquiries, visit the SNAX official website or contact ask@snax.kr