Selected for the 2026 Gyeonggi Startup Global Growth Support Program — Taking Its Investment Pitch to New York
Accelerating U.S. market entry through IR pitching and networking with investors in New York
Expanding its global business with localization strategies tailored to each market's consumers and food culture
SNAX has been named a final participant in the New York investment program under the 2026 Gyeonggi Startup Global Growth Support initiative.
Run by Gyeonggi Province and the Gyeonggido Business & Science Accelerator, the program supports startups based in the province that are pursuing global expansion and overseas investment. It offers stage-by-stage support — from assessing readiness for the U.S. market and strategic consulting, to refining IR materials, to pitching and networking with investors on the ground in New York.
Building on the experience and know-how it has accumulated in overseas markets, SNAX plans to use the selection to sharpen its U.S. market strategy and to broaden its network of local investors and distribution and F&B partners, strengthening the foundation of its global business.
Because consumption habits and distribution environments differ from country to country, the company is also deepening a localization approach that reflects the characteristics of each market in both product and marketing. From product lineups to content and brand collaborations, SNAX is widening its points of contact in each market in ways that feel natural to local consumers.
Meeting New York investors to sharpen its U.S. business strategy
Through this program, SNAX will focus on turning that localization approach into concrete business opportunities in the U.S.
The company will review its U.S. market entry strategy and refine its business model and growth plan through the lens of local investors. Alongside this, it will strengthen its fundraising readiness by upgrading its IR materials and undergoing pitch coaching.
It will then hold preliminary meetings with local investment firms and partners before pitching directly to investors and networking in New York. The aim is to uncover not only investment opportunities but also a range of avenues for growing the brand locally — including distribution and F&B partnerships — and to lay the groundwork for medium- to long-term growth in the U.S. market.
"Our goal is to carry the direction of 'making everyday life happier through delicious experiences' into global markets as well," a SNAX representative said. "Through this program, we will deepen our understanding of the U.S. market and expand our local network, and work with a range of partners — global F&B companies, distributors and brands — to create products and brand experiences that local consumers will naturally choose and enjoy."
