How we got here.
"From a small start to a leap into a global brand"
In 2017, in the snack market, SNAX brought global R&D capabilities and
distribution partnerships together, to deliver "delicious experiences" to the world —
Through steady effort since then, we have built over 24 global partnerships,
and we continue to grow today.
How
we got here.
"From a small start to a leap into a global brand"
In 2017, in the snack market,
SNAX brought global R&D capabilities and
distribution partnerships together,
to deliver "delicious experiences" to the world —
Through steady effort since then,
we have built over 24 global partnerships,
and we continue to grow today.
How we got here.
"From a small start to a leap into a global brand"
In 2017, in the snack market, SNAX brought global R&D capabilities and distribution partnerships together,
to deliver "delicious experiences" to the world —
Through steady effort since then,
we have built over 24 global partnerships,
and we continue to grow today.
Growing into a global brand
Growing into a global brand
While building its presence at trade shows in Germany and the U.S.,
SNAX is proving Mallow Pop's potential to the world through collaborations with Japan's leading brands.
Exhibited at Germany's ISM trade show
Exhibited at the Sweet & Snacks Show in the U.S.
Named to The Kitchn's "Best in Show"; Mallow Pop Mild picked as one of 5 snacks to watch in 2026
Launched a Meiji × Mallow Pop yogurt collaboration in Japan
Launched a Minisof × Mallow Pop collaboration in Japan
Launching in major retail channels
at home and abroad
Launching in major retail channels
at home and abroad
SNAX's flagship brand Mallow Pop hits shelves at Walmart in the U.S.
SNAX's flagship brand Mallow Pop hits shelves at Costco in the U.S.
Christmas special "Advent Calendar" launches at Daiso
Disney product collaboration, sold at Megabox
SNAX's flagship brand Mallow Pop hits shelves at Walmart in the U.S.
SNAX's flagship brand Mallow Pop hits shelves at Costco in the U.S.
Christmas special "Advent Calendar" launches at Daiso
Disney product collaboration, sold at Megabox
Establishing a global foothold
Establishing a global foothold
Launching in FIVE BELOW, a leading U.S. value retailer
Establishing SNAX Japan, a local subsidiary in Japan
Launching in FIVE BELOW, a leading U.S. value retailer
Establishing SNAX Japan, a local subsidiary in Japan
Entering the premium channel
Entering the premium channel
Launched a Mallow Pop × Crown collaboration product
Launched a Mallow Pop × GS25 'YOU-US' collaboration product
Mallow Pop named a GS25 Hit Product of 2023
Launched a Mallow Pop × Crown collaboration product
Launched a Mallow Pop × GS25 'YOU-US' collaboration product
Mallow Pop named a GS25 Hit Product of 2023
Establishing distribution in Japan
Establishing distribution in Japan
Mallow Pop hits shelves at Don Quijote, Japan's largest discount retailer
Mallow Pop's "Care Bears Cotton Candy" line launches at PLAZA,
a premium store in Japan
Mallow Pop hits shelves at Don Quijote, Japan's largest discount retailer
Mallow Pop's "Care Bears Cotton Candy" line launches at PLAZA,
a premium store in Japan
Launching Mallow Pop, a premium dessert brand
Launching Mallow Pop, a premium dessert brand
Launched the leading marshmallow brand Mallow Pop and brought it to GS25
Launched the leading marshmallow brand Mallow Pop and brought it to GS25
Securing global brand partnerships
Securing global brand partnerships
Securing a partnership with Kraft Heinz Ingredients, a global food company
Securing a partnership with Kraft Heinz Ingredients, a global food company
Beyond the individual, toward a sustainable organization
Beyond the individual, toward a sustainable organization
Uniting global R&D capabilities and distribution partnerships in the snack market, SNAX has taken its first step toward bringing "delicious experiences" to the world.
Uniting global R&D capabilities and distribution partnerships in the snack market, SNAX has taken its first step toward bringing "delicious experiences" to the world.
